Process

Task: Create a hypothetical website and social media promotion for an area business.

Pitch: Monona Terrace is a popular place in the summer for nighttime concerts. Those that have attended one of the “Concerts on the Rooftop” shows will be familiar with the imagery I use in the posts. The bubbles are inspired by the water, and also the brilliant, artistic, uplifting nature of the Monona Terrace. They had a dull page with no branding when I started this project. The idea is to bring some excitement to this popular series that takes place at one of Madison’s hottest venues.

Results: I thoroughly enjoyed coming up with the face-looking logo. It is based off of the lakeside view of the terrace. So the windows are the teeth, gardens are the eyes, and fountain is the hair. The event is low pressure and draws in the drink sipping crowd. I kept the images simple and easy to understand. Those who attend these concerts are going for the water fowl, pretentious drinks, and evenings illuminated by tiki torches.