Process

Task: Create a hypothetical social media contest for a mid-sized company of our choice. The prizes were to add up to about $50,000.

I chose Fleet Farm, an outdoors company from Wisconsin, and jumped it off by pumping out two key image ideas. The first is a nostalgic play on the “Fishy” game. Colorful, simply shaped, social media game oriented. Users could compete for prizes by playing this game on Fleet Farm’s site.

My second idea is more communal in that participants would take photos of their outdoor camping set ups. Creativity is encouraged. This could be a glamping phenomenon, a heartwarming family competition, or evolve into an engineering meets wild situation.

Problem: Fleet Farm is not known for popping off cutting edge social media marketing campaigns. Or its online presence. The Wisconsin outdoors company typically keeps a laid back tone with its audience. I wanted to push them with this project idea to (hypothetically) think about demographics that they may be able to hit, and they are missing, due to their lack of spontaneity and understanding youth.

Solution: I was thinking of the full time office job, part time weekend warrior type with this visual style. I’m thinking about an internet savvy person with many opportunities in life, and often uses the weekend to camp and do outdoorsy projects.

Pitch: Take photos and videos of your best camp site during July of 2024 and show us how you “Live Off The Land” in your own unique ways. The top prize winner will win one acre of northwoods property! This is prime real estate in the heart of the wilderness. Others have the chance to win an exciting trip up north in Wisconsin. There are $50,000 in total prizes! Find details through the button below.

The grand prize includes a property of 1.1 acres in the lovely town of Eagle River, Wisconsin. The land is just a few minutes drive away from the Wisconsin River! This gorgeous wooded property has wild potential. Have you ever thought about owning a cabin getaway? Now is your chance.

Five winners will win a week stay at Apostle Islands Campground where they can enjoy tours of Lake Superior and its wondrous sea caves. Enjoy a meal on us every day of your trip at the placid lakeside resort restaurant. 

Animation Storyboard: